Macquarie University appoints Vizeum as marketing communications agency

February 26, 2018 10:21

Macquarie University has appointed Vizeum as its “marketing communications agency”, the Dentsu Aegis-owned agency has revealed.

In January, the university appointed TBWA Sydney to its creative account following a pitch. 303 MullenLowe had previously handled both media and creative for the brand.

Macquarie: Shining a light on its positive impacts

The appointment involves Vizeum undertaking all media strategy, planning and buying on behalf of the university. The agency said it will work with Macquarie to shine a light on how its approach to research, learning and teaching, driven and lived by staff and students positively impacts the world.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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