Macquarie University appoints Vizeum as marketing communications agency
Macquarie University has appointed Vizeum as its “marketing communications agency”, the Dentsu Aegis-owned agency has revealed.
In January, the university appointed TBWA Sydney to its creative account following a pitch. 303 MullenLowe had previously handled both media and creative for the brand.
Macquarie: Shining a light on its positive impacts
The appointment involves Vizeum undertaking all media strategy, planning and buying on behalf of the university. The agency said it will work with Macquarie to shine a light on how its approach to research, learning and teaching, driven and lived by staff and students positively impacts the world.
Elizabeth Horbach, chief marketing officer, Macquarie University, said: “The Vizeum team impressed us with their strategic thinking, holistic view of the consumer journey and passion for the University.”
Stephen Deane, managing director, Vizeum Sydney, said: “We’re delighted to partner with Macquarie University as they seek to strengthen their brand in an exciting and evolving category. We look forward to working with the team and agency partners to connect the bold brand strategy, creative and customer experience for greater impact.”
