Alyssa Healy and Ashleigh Gardner star in ad for Asics’ women’s cricket shoe
Australian five-time cricket World Cup winner Alyssa Healy, all-rounder Ashleigh Gardner, and the Australian women’s cricket team physiotherapist Kate Beerworth have starred in an ad for Asics, launching its cricket shoe designed for the female foot.
The campaign follows January’s launch of Asics’ football boots designed specifically for women, furthering the brand’s ‘Made for me’ platform, championing female athletes.
Female cricketers have historically had to resort to wearing men’s or unisex cricket spikes. The ‘350 Not Out FF’ shoe is designed for women’s feet to provide more support and reduce slippage.
Beerworth was involved in the development of the shoe.
“It’s exciting to see the first women’s cricket shoe come to life. A lot of work has gone into it and it’s been a real team effort with my predecessor Kate Mahony driving the project for cricket in its infancy,” she said.
“Having a shoe that’s suited to women’s feet will offer far greater support for our female athletes.”
Asics Oceania managing director, Mark Brunton, added: “The Australian Women’s cricket team continue to be at the top of their game, and we are proud of this collaborative development of the 350 Not OUT FF, offering women superior support and comfort on and off the cricket pitch.
“We continue to be inspired watching female cricketers pave the way for future generations and we’re excited to see our partnerships continue and evolve in support of women in sport.”
Healy, an Asics ambassador, said the brand’s support for women’s sport will be felt by future generations of athletes.
“I’m really excited to be able to wear a women’s cricket shoe this season, to know it’s going to fit nicely and be designed especially for feet like mine which is really cool,” she said.
“I think it’s really important that brands like Asics invest in the development of female friendly equipment to entice more girls to play. Growing up I could only dream of a shoe designed just for women and it certainly would have made me feel more at home playing alongside the boys, so to know this is now a reality is terrific.”
Credits
Brand: ASICS Oceania
GM Marketing: Simone Bushnell
Sports Marketing Manager: Kate Vili
Integrated Marketing Manager: Natalie Gerasimoski
Sports Marketing Co-Ordinator: Carl Brazell
Creative & Production: Chisel
Directed by: Pat Sidoti & Zak Kaczmarek
Producer: Izzy Seeto
DP: Peter Danks
Edit / Post: Chisel
Sound Design: Dec Diacono
Photographer: Dan Allen
PR Agency: Lampoon
