Madman Entertainment appoints MPG
Madman, the Australian and New Zealand film and TV distribution and rights management company has appointed MPG as its media planning and buying agency.
MPG, a subsidiary of Havas Media, replaces incumbent Initiative after an internal supplier review.
Madman is part of the Funtastic group, involved in content acquisition, production, marketing, creative development, sales and distribution for both theatrical and home entertainment releases.
Melissa Roberts, managing director of MPG said: “We are delighted to be partnering with Madman right through its diverse portfolio. We are especially excited to be working with Madman on a strategic level delivering sound strategies, efficiencies and results throughout the business.”
Emma Levy, Madman’s group marketing manager said: “Madman has enjoyed a positive and effective partnership with Initiative since August 2008. As our marketing strategy has evolved to meet the demands of an increasingly competitive marketplace, we have reviewed and rationalised our supplier base to more closely align with our parent company.”
“MPG has a proven track record delivering outstanding results during its 7-year relationship with Funtastic and has demonstrated a terrific passion and commitment to understanding the Madman business and its needs. We look forward to working closely with MPG to continue to deliver engaging, forward-thinking and dynamic media solutions that grow our bottom line via enhanced advertising effectiveness.”
In the coming months, MPG will be working on campaigns for a range of films including martial arts film The Raid and French comedy Romantics Anonymous, both for cinematic release, and the Australian film The Hunter for DVD and Blu ray.
People still buy DVD’s?
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Their core market does, Ray, just like they still buy printed comics.
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