MAFS dominates with 898,000 metro viewers, Nine wins the night and the week

Married at First Sight was the most-watched show last night with 898,000 metro viewers, topping the key advertising demographics and delivering Nine an easy Sunday win.

MAFS’ competitors drew roughly half of that audience, with The Amazing Race attracting 464,000 across the five capital cities, and Holey Moley 426,000.

MAFS was the best performing show in the capital cities last night

60 Minutes, which ran directly after MAFS at 8pm, was the fifth most-watched show among metro viewers, with an audience of 664,000, behind Seven News (862,000), Nine News (847,000), and ABC News (689,000).

The Mt Panorama 500 Supercars Championship, which ran from 12pm to 5pm on Seven, had an average of 290,000 metro viewers, with the build up coverage drawing 210,000. There is currently tension between Seven and the Supercars, given Foxtel’s Kayo is airing some races for free as part of its ‘Kayo Freebies’ product.

On the ABC, Grand Designs New Zealand was the public broadcaster’s top non-news show with 509,000 metro viewers, followed by Harrow on 487,000, Silent Witness on 310,000, and Insiders on 274,000.

MAFS’ prime-time dominance led Nine to a 26.6% channel share and 35.3% network share, well ahead of Seven’s 15% and 21.4%, respectively. The ABC climbed ahead of Ten with a 13.9% channel share and 18.8% network share; Channel Ten had 10.7% and the network 17.6%. SBS sat on a 6.9% network share, and 10Bold was once again atop the multi-channel pile with a 3.6% share.

Nine also took out the ratings week with a 31.9% share, versus Seven’s 24.7%, the ABC’s 17.7% Ten’s 17.5%, and SBS’ 8.2%.

The network said the Australian Open men’s final between Novak Djokovic and Daniil Medvedev, watched by 1.173 million metro viewers last Sunday night, and the launch of MAFS’ eighth season to 964,000 metro viewers, gave Nine its strongest start to the ratings year among total people and 16-39s since the OzTAM ratings system began in 2001.

Djokovic’s ninth Australian Open win was the most-watched show of the week, while the MAFS launch came in sixth, behind the second night’s 991,000 and three episodes of Seven News. Ten did not have a show in the week’s top 20.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.