MAFS launch lowest audience in 4 years on FTA, but beats premieres of Survivor and The Voice: Generations

The 2022 launch episode of Married At First Sight (MAFS) on Nine brought an average of 869,000 last night, making it the most-watched entertainment program of the evening.

That does, however, place it behind the 2021 premiere, which brought in an average audience of 964,000. In 2020, the premiere had 1.154 million metro viewers, while in 2019 the launch was watched by 1.003 million. 912,000 watched 2018’s premiere, 820,000 tuned in back in 2017.

MAFS did however dominate all three of the key advertising demographics, and Nine won the overall network share for Monday night.

Nine’s director of 9Now and programming, Hamish Turner, told Mumbrella: “Off the back of an incredible Australian Open, it’s wonderful to see viewers have once again fallen in love with Married At First Sight. The show has everyone talking and it dominated last night in Total People and across all demos, and it has once again proved to be a cross platform hit, with significant live viewing on 9Now.”

Among the other flagship entertainment programs, the launch of Australian Survivor on Ten drew in 608,000 metro viewers. Last year’s launch of the Brains v Brawn’ format for the reality series brought in an average 752,000 metro viewers, while the 2020 premiere aired to 624,000 metro viewers

Seven’s Home And Away was next in entertainment, pulling in 537,000 metro viewers, followed by ABC’s episode of 7:30 Summer with 533,000 metro viewers.

The Voice: Generations premiere on Seven saw 529,000 metro viewers tune in. 

Seven’s The Chase Australia brought in 519,000 metro viewers, while Ten’s The Project had 460,000 metro viewers. 

The #1 news program on Monday night was Seven News which aired to 1.041 metro viewers, while Seven News at 6:30 had 1.010 million metro viewers. Nine News at 6:30 had 922,000. 

As mentioned, Nine won the night, taking an overall network share of 32 over Seven’s 25.6%, while Ten had a 19.2% share, and the ABC took a 15.1% share.

Nine also won the primary channel share, and the top-rating multi-channel on Monday was 7TWO with a share of 3.1%.

In the latest Daily Consolidated Total TV Report for 24 January, Seven News was the #1 program nationally across linear, with 1.515 million viewers, including 31,000 on BVOD and an uplift of 2%.

The program with the biggest uplift however was an episode of Seven’s 9-1-1 with an uplift of 43% and had a total of 492,000 viewers overall, and BVOD audience of 38,000 nationally.

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