MAFS tops 1m metro viewers again as The Cube hits a new low

The attendance of three new intruder couples at a dinner party, and controversy over allegations of a secret girlfriend helped Nine’s Married at First Sight crack the million metro viewer mark last night for the third time this week.

MAFS delivered 1.030 million metro viewers for Nine, as it helped the network to another share win. The show also secured over a million metro viewers on Sunday and Tuesday.

MAFS took out the #1 position in the three key advertising demos, with the episode becoming its highest-rating Wednesday episode of the 2021 series to date.

Ten wasn’t helped by the falling ratings for its Andy Lee-hosted program The Cube, which brought in 317,000 viewers across the five metro markets. It was the leanest return for the game show since launching to a promising 567,000 metro viewers in February.

Seven’s 7:30pm primetime offering of back-to-back episodes of Border Security: Australia’s Front Line failed to crack the top 20 metro programs for the day, bringing in 197,000 metro viewers and 144,000 across the two episodes.

ABC’s Hard Quiz, which aired at 8.00pm, was the #2 entertainment program of the night, bringing in an impressive 635,000 metro viewers. The ABC’s strong night also included 544,000 metro viewers tuning into The Weekly with Charlie Pickering.

Nine’s Aussie drama Amazing Grace drew 415,000 metro viewers, winning its 9pm time slot.

Meanwhile, news programming continued to dominate the top 20 metro programs list. Nine News at 6.30 was the second-most-watched program of the day among metro viewers, with 899,000, followed by Seven News (886,000), Seven News at 6.30 (885,000) and Nine News (879,000).

When taking into account regional viewers, Seven News was the #1 show nationally, with 1.435 million viewers.

The performance of MAFS helped Nine again take out the network share win with 33.5%, ahead of Seven with 23.4%, while the ABC (18.6%) defeated Ten again (16.4%).

10Bold was the highest-rating multichannel for Wednesday, with a 4% share.


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