Magazine editor Nik Howe reveals online venture Buck

Former Time Out and Sport & Style editor Nik Howe today unveiled his latest project – online men’s magazine Buck.

The magazine claims it will be “the first and only dedicated online lifestyle authority for men in Australia, appealing to a new generation of gentleman in search of thought-provoking humour and visual stimulation in a non-traditional format – delivered via a computer rather than a newsstand or a newspaper”.  

The biannual digital edition magazine is being produced by Howe’s content agency Articulate. There is also a Buck blog which launched today.

Howe told Mumbrella:  “Being online and in multiple formats will enable our readers and advertisers to utilise video, audio and other interactive technology on a platform men are using more and more as their primary source of entertainment and information.”

The first digital edition of the magazine will follow in September.

Buck will focus on men aged 25 to 45 and aim to appeal to fashion, lifestyle and entertainment advertisers. It will also launch an online store.

Most recently, Howe was involved in an acrimonious departure from the editorship of Fairfax’s Sport & Style magazine.

Buck is not the only title eyeing an entry into the men’s market. As Mumbrella reported last year, men’s title Apollo is also likely to launch shortly.

The launches come as Australia’s established men’s titles face challenging times. In the most recent ABC figures, men’s sports title Alpha lost 30% of its circulation.


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