Magazine editor Nik Howe reveals online venture Buck
Former Time Out and Sport & Style editor Nik Howe today unveiled his latest project – online men’s magazine Buck.
The magazine claims it will be “the first and only dedicated online lifestyle authority for men in Australia, appealing to a new generation of gentleman in search of thought-provoking humour and visual stimulation in a non-traditional format – delivered via a computer rather than a newsstand or a newspaper”.
The biannual digital edition magazine is being produced by Howe’s content agency Articulate. There is also a Buck blog which launched today.
Howe told Mumbrella: “Being online and in multiple formats will enable our readers and advertisers to utilise video, audio and other interactive technology on a platform men are using more and more as their primary source of entertainment and information.”
The first digital edition of the magazine will follow in September.
Buck will focus on men aged 25 to 45 and aim to appeal to fashion, lifestyle and entertainment advertisers. It will also launch an online store.
Most recently, Howe was involved in an acrimonious departure from the editorship of Fairfax’s Sport & Style magazine.
Buck is not the only title eyeing an entry into the men’s market. As Mumbrella reported last year, men’s title Apollo is also likely to launch shortly.
The launches come as Australia’s established men’s titles face challenging times. In the most recent ABC figures, men’s sports title Alpha lost 30% of its circulation.
Hah. I am clearly not the target market, but I like it.
Funny that guys like Nik are always getting fired, they always bounce back.
I would imagine we would have to take a view in 3, 6 or 9 months to find out if he has actually bounced back.
Wasn’t suggesting it had happened already Chris Walton.
Wait a tick – a bi-annual digital magazine..? Meaning it comes out just twice a year? WTF? I thought online media was supposed to be all about faster and more responsive delivery of content compared to print… if the best Nick can manage is one issue every six months, he’d better have something else up his sleeve!
BuckUp – For the immediate, check out our daily updated blog at http://www.buckup.com.au. Our biannual magazine and online store will complete the circle.
It appears that Buck hasn’t done its research. AskMen.com is currently Australia’s leading stand-alone magazine-style website dedicated to informing and entertaining men. We have 228,000 unique users each month and a format covering everything the Australian male needs to know, Buck is at best, the second online magazine style website in this category.
Anyone interested in finding out more: http://tinyurl.com/ycq7hac
“the first and only dedicated online lifestyle authority for men in Australia”
i thought redtube held this position
Buck will be the first and only digital edition magazine (of the page turning type) dedicated to men’s style, culture and living, available from September at http://www.buck-mag.com.au. Our blog is live now.
Askmen.com … Isn’t most of the traffic from girly pic seo?
Don’t know what Buck will be like, but AskMen is hardly dedicated to the Australian male. It’s written for socially awkward American college students who want tips on how to lose their virginity, and a few pics to wank over while they wait for that magic moment to happen.
Currently on the site: “Top ten ways to start talking to women,” by David DeAngelo (real name Eben Page). The nerds must be quivering at their laptops as they prepare to soak up Eben’s wisdom.
Deer deer, another venture set to flop. Got to give it to the media man (edited by Mumbrella) a bit of credit for keeping at it …