Magic picks up popular chicken chain and Aussie jeweller
Independent media agency Magic has picked up Lebanese-inspired fast food chain El Jannah, and jeweller Zamels, as clients.
The partnerships commence immediately, and will see the agency support El Jannah’s paid social media activity, while managing Zamels’ paid digital media activity.
Magic signed both companies as clients following audits of their online advertising strategies, marketing channels, and assessments of their advertisements’ impact on key performance outcomes.
Magic’s audit of El Jannah focused on paid advertising spend, marketing channels, business outcomes, and customer retention.
The agency’s “strategic thinking and fresh perspective” impressed El Jannah, according to its chief marketing officer Adam Issa.
“What began as a straightforward review of our paid social media strategy quickly evolved into something far more impactful,” Issa said in a release.
“The team demonstrated a deep and unique understanding of performance marketing and a clear ability to challenge the status quo, helping us uncover new ways to drive efficiency and cut through.”
Issa said he considers Magic a “a trusted partner” and “an integral part” of the brand’s growth strategy.
Meanwhile, the agency’s examination of Zamels covered “the impact of advertising on media spend efficiency, overall business return on advertising spend (ROAS)”, its in-store and digital omnichannel spending, and “best practice account structures” in relation to performance changes.
Shahram Ghaffurian
Zamels’ chief executive officer, Mudit Vora, explained in the release that the jeweller was searching for a digital media partner who was both deeply knowledgeable about the business’s platforms and forward thinking.
“Magic was able to demonstrate the capability and expectations around business goals,” Vora said.
“In Magic, we’ve found an agency partner that not only understands our paid digital media activity on a forensic level, but has provided a roadmap for how we can harness our advertising spend to improve omnichannel sales and overall business growth.”
Shahram Ghaffurian, the media agency’s chief executive officer, said that now that the reviewing stage for both brands is over, the team can concentrate “on implementing what… [they’ve] learnt”.
According to Ghaffurian, the results are already showing themselves.
“We’ve seen strong early results for Zamels, exceeding targets since the second week of our partnership, while our work with El Jannah has helped determine the true value of its platform media spend, which will become critical in the coming months as it looks to expand its presence nationwide,” he said.
The additions of Zamels and El Jannah to Magic’s client catalogue come months after the agency announced it had signed global security business Swann, making it responsible for optimising Swann’s Amazon ads operations in the United Kingdom, Australia, and the United States.
Apart from Swann, El Jannah and Zamels, the agency also works with Sophos, Jimmy Brings, Endeavour Group, and Bluescope.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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