Magnite’s MD on SVOD ad-supported tiers: ‘It’ll bring more users into their ecosystem’

July 7, 2022 9:56

Magnite, a global independent omnichannel sell-side advertising platform, today released a study entitled ‘Live and Kicking: An In-Depth Look At Live Streaming in Australia’ that found sports streamers are more responsive to advertising than traditional TV watchers, with many stating they often remember the ads seen (39%) and discuss the ads with someone (32%) after the fact.

The study also found half of sports streamers have discovered new products due to ads placed around sports content, while 31% have bought the advertised product or service. These results signify the effectiveness of live sports content in driving action and engagement.

In addition, the study showed live sports streamers are likely to watch multiple ad-supported services with an average of 2.6 sports apps.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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