Magnum & Co appointed to Pizza Hut’s social media and PR account
Pizza Hut has named public relations agency Magnum & Co as its social media, influencer marketing and PR agency.
The fast-food chain has also appointed digital marketing agency The Wired Agency to handle its SEO and SEM account.
The announcement follows the recent appointment of The Monkeys to Pizza Hut’s creative account.
Justin Olivares, Pizza Hut marketing director, said in a statement: “We are on a mission to bring back pizza as an experience. Having surveyed the market, we couldn’t be happier to be working with our new partners to share the Pizza Hut story.
“We have big plans for the market and our partnership with Magnum & Co and The Wired Agency specifically is a signal of our intent. They are leaders in their respective fields and we want to again show why we are the number one in pizza.
“We’re committed to making real waves and our new agencies will be working collaboratively to deliver integrated work. We think this will be critical in bringing the magic back to Pizza Hut. The world has changed, but people still have amazing memories of their early Pizza Hut experiences. In a competitive market, we have our work cut out for ourselves, but we’ve every confidence our partners and our product will raise the bar for pizza in Australia,” he said.
Access PR will continue to work on Pizza Hut’s corporate communications account with the new appointments effective immediately.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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