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Pizza Hut gets ready for major brand revamp after appointing The Monkeys

Pizza Hut has appointed The Monkeys to handle its creative account as it prepares for a major national relaunch under new leadership.

Pizza Hut has named The Monkeys as their lead agency

Mumbrella understands the creative agency is the first of a number of agencies now being appointed to the Pizza Hut roster including a digital agency and consumer PR agency.

Until last year the creative account had been with Host.

Work created by The Monkeys is expected to start rolling out in the next several weeks, however the full brand relaunch will  not take place until later in the year.

The brand was once the market leader but has been under siege from rival Domino’s which has become the leading brand in the sector.

Former McDonald’s executives, Peter Rodwell, Lisa Ransom and Chris Leslie are now heading up the executive team, after the brand was given a new lease on life when private equity investor Allegro bought the Australian operation from US parent Yum Brands.

Pizza Hut has also appointed former Red Bull marketer Justin Olivares as director of marketing and communications, who is overseeing the series of agency reviews.

Lisa Ransom, CEO of Pizza Hut Australia since August 2016

Allegro founding partner Chester Moynihan said the purchase was an opportunity to bring the brand back to prominence.

“Our immediate focus will be strengthening the network of Pizza Hut stores across Australia through increased investment, resources and management focus,” Moynihan said.

“Pizza Hut has been a household name in Australia since the early 1970s. It was one of the first pizza companies to home deliver in Australia and we want to revive this innovative legacy to enhance the experience for customers.”

In November Pizza Hut made its first move to reset the business when it bought the struggling Eagles Boys franchise, adding 50 stores to bring its total number of stores to 320.

The brand is also dabbling with a return to eat in-restaurants – a cornerstone of its model in the 1980s when the brand was at its peak.

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