Magnum Opus Partners and Wildlife Victoria raise awareness for World Environment Day
Magnum Opus Partners has partnered with Wildlife Victoria to help fight the extinction of species for World Environment Day.
The 45-second animated video highlights the range of animals which are facing extinction, followed by written statistics.
“Throughout history, human activity has already forced over 800 species into extinction.
“Today, scientists estimate that around 200 species become extinct. Every Day.
“We can all do our bit,” the advertisement says.
The campaign is set to roll out across social and be emailed to registered supporters.
Pat Langton from Magnum Opus Partners, said in a statement: “People need to be constantly reminded that there are things we can do, right here in Victoria, and around the country, to make a real difference.
“The vast majority of species losses are due to reckless human endangerment of habitat and climate change. But we can all seek to preserve the land in a way that supports fauna and flora. We can all do our bit to combat climate change.
“The spot ends with an opportunity for people to donate to support the work of Wildlife Victoria, which specialises in the care and rescue of Victoria’s wildlife, while advocating for the protection of species and better education about wildlife, including in the school system,” he said.
Credits:
- Agency: Magnum Opus Partners
- Client: Wildlife Victoria
- Executive Creative Director: Mike Allen
- Creative Director: Pat Langton
- Art Director: Pat Langton
- Copywriter: Stephen Yolland
- Account Manager: Alicia Yeoh
- Production: Magnum Opus Partners
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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