F.Y.I.

Magnum PR wins Broadway Shopping Centre

Magnum PR has won the account for the Broadway Shopping Centre following a competitive pitch.

The announcement: 

Recently named Australia’s most productive shopping centre1, Broadway Shopping Centre – located in Sydney’s Inner West – has appointed Magnum PR to manage its Public Relations activity in an effort to increase its mainstream media appeal and position it as an essential and enticing destination for consumers.

Following a competitive pitch, Magnum PR was chosen to amplify the shopping centre’s recent rebrand, communicate its number one positioning, leverage its retail partnerships whilst managing a number of new and exciting initiatives, set to roll out from this month.

Speaking around Magnum PR’s recent appointment, Adeline Chin, Senior Marketing Manager, Broadway Shopping Centre, says:

“We’re very happy to welcome Magnum PR to the Broadway Shopping Centre team. This is an exciting time for the centre with PR being of increasing focus.

Magnum PR bring with them a wealth of experience and expertise in the mainstream media space and we’re looking forward to working together to generate widespread exposure of the centre and its retailers as well as inviting more Sydney-siders to share in the unique Broadway Shopping Centre experience”

As part of the ongoing retainer partnership, Magnum PR will also work closely with Broadway Shopping Centre’s brand agency, Onement.

Magnum PR has won a swag of additional new business recently, including:

  • ·         DèLonghi
  • ·         3M New Zealand
  • ·         Havenhall
  • ·         Soodox
  • ·         Betaglucare
  • ·         Aussie7Summits

With the significant growth experienced over the last several months, Magnum PR is currently hiring.

Source: Magnum PR media release

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