Magnum PR wins mix of new accounts
Magnum PR has added a frozen dessert brand, sportswear company, car brand and natural sexual enhancement drug to its portfolio.
The announcement:
May 25, 2011 –
As we approach the middle of the year, Magnum PR’s new business growth shows no signs of slowing down with a number of major new wins to add to its growing client portfolio.
Music to the ears of health conscious Australian women, US frozen dessert franchise, Tasti D-Lite, is heading down under and has appointed Magnum PR to head up its launch campaign. Famous for appearing on shows such as Sex and the City, the first hugely anticipated store will open in July in Melbourne, with Magnum PR undertaking a hefty campaign from June onwards to launch the brand to Australian consumers nationwide.
After managing a PR project last year around its athletes and new Oceania Headquarters, global sportswear brand ASICS has once again appointed Magnum PR to develop and implement a campaign to promote its range of walking shoes. The program will involve leveraging the brand’s sponsorship of the Seven Bridges Walk amongst other activities including creative media relations and social media tactics.
Multi-award winning motor vehicle company, Subaru Australia has selected Magnum PR to leverage and maximise its major sponsorship of Australia’s leading ski resort, Perisher (one of Magnum PR’s existing clients). The program will involve creative media relations and experiential/digital media activity.
New brand Nhance has also handpicked Magnum PR to handle their upcoming launch into an entirely new category, being an all natural, liquid remedy formulated to boost sexual performance. The launch campaign will be heavily PR driven and kicks off in July.
Magnum PR has also taken on a large number of new projects recently for its existing clients; Red Bull Australia and Colgate-Palmolive, including skateboarding event Red Bull Manny Mania, a comprehensive Winter Germs campaign across the personal, oral and fabric/home care categories, the launch of a new groundbreaking shower cream Palmolive Heavenly Vanilla Body Butter Body Wash and the relaunch of Palmolive Ultra Concentrate dishwashing liquid.
As a result of all the new wins Magnum PR is looking for a new Account Manager and new Senior Account Executive to join the team. For more details check out their website or email info@magnumpr.com.au.
Source: Magnum PR press release
