Magnum releases new Valentine’s Day flavour in targeted singles campaign
Magnum has launched its new Valentine’s Day flavour, Magnum Red Velvet, targeting singles in its new campaign, featuring bachelorette contestant Cameron Cranley.
The Sydney centric campaign will be launched at the Queen Victoria Building shopping precinct and Coogee, targeting the romantically unentangled, who will be invited to try the new flavour, Magnum Red Velvet, on a special ‘Magnum Red Velvet singles couch’ from Tuesday February 14 to Saturday February 18.
The singles couch will be located in Sydney’s QVB tomorrow on Valentine’s Day from 12-6pm and Coogee on the 18th of February from 12-4pm.
Participants can have their photo taken on the couch while sampling the ice-cream and go into the draw to win one of five double passes to the Magnum Red Velvet Singles Table at a moveable feast to be held at Bondi Beach and hosted by The Bachelorette season two contestant, Cameron Cranley.
Consumers who post their photos to Instagram will go into the draw to win the dining experience and a group date with Cranley.