Maile Carnegie adds another piece of puzzle to ANZ’s digital plans

ANZ Bank has expanded its digital marketing capabilities under the guidance of Maile Carnegie with the appointment of fast moving consumer goods specialist Sweta Mehra to run its customer insights and analytics.

Sweta Mehra joins from FMCG giant Procter & Gamble.

Mehra will take on the role general manager, group marketing, customer insights and analytics reporting directly to Carnegie.

Carnegie, who joined ANZ last year after heading Google in Australia, said Mehra would bring a unique skillset to the role.

“Sweta brings a blend of consumer research and analytics with her marketing and brand management expertise and we are pleased she will bring her significant skills, experience and enthusiasm to ANZ,” Carnegie said.

“Sweta will work across ANZ to create and build the ANZ brand to both deliver equity and drive programs that lead to revenue growth. This includes owning and driving the customer segmentation approach, which will be informed by robust analytics and insights.”

Carnegie has signalled the bank’s move to better utilise data and analytics with the recruitment earlier this year of Emma Gray, Woolworths’ former chief loyalty and data officer and group strategy director and presented a digital blueprint for the future to the ANZ board in March.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics ANZ Maile Carnegie Sweta Mehra

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Comments: 2

Mike 4 May 17

This is news article is not accurate. This news is not accurate. Sweta joins ANZ as Group Head of Marketing, Customer Insights and Analytics. She is effectively the CMO and the Chief Data Officer. Your article makes it sound like she is responsible only for insights and analytics.

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Simon Canning 4 May 17

Hi Mike

ANZ’s announcement noted they had appointed Mehra as “marketing head focused on insights and analytics. As noted in the story her full title is General Manager, Group Marketing, Customer Insights and Analytics and she will report to Carnegie.

Hope that clarifies things

Simon – Mumbrella

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