Initiative Perth picks up Cancer Council WA and Heart Foundation’s LiveLighter campaign

Initiative Perth has picked up two media accounts from the health sector, Cancer Council WA and the Heart Foundation’s LiveLighter campaign.

As part of the appointments, the agency will be responsible for media planning, buying, search marketing, activations, social media and content amplification, across both of the accounts.

The Heart Foundation’s LiveLighter, a public education campaign addressing weight issues, is developed and delivered in partnership with Cancer Council WA.

Cancer Council WA’s business development director Lillian Ryan said Initiative showed capabilities which would help the brand reach “diverse audiences.”

“We are looking forward to partnering with the agency to bring positive impact to people’s lives,” Ryan said.

Clive Bingwa, managing director of Initiative and Mediabrands Perth, said: “These public campaigns are critical in raising awareness and understanding within the community about reducing the incidence and impact of cancer and other serious health-related issues. We are starting work on the assignments immediately.”

The win follows Initiative Perth’s appointment to national media portfolio for Peet Limited.


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