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News heavyweights from MailOnline, ABC, BuzzFeed and ninemsn to debate secrets of content sharing at Mumbrella360

Mumbrella360Senior speakers from MailOnline, BuzzFeed, The ABC and ninemsn are to swap insights into what gets shared on the web in a session at next month’s Mumbrella360.

The high level panel features Martin Clarke, the London-based publisher of MailOnline; Kate Torney, director of news for the ABC; Keith Hernandez, who leads international strategy for BuzzFeed; and Hal Crawford, editor-in-chief of ninemsn.

Martin Clarke Daily Mail headshot

MailOnline’s Martin Clarke

Buzzfeed's Hernandez

BuzzFeed’s Keith Hernandez

MailOnline is the world’s biggest English language news website. MailOnline is rolling out an Australian operation as a joint venture with Mi9 edited locally by Luke McIlveen. Clarke is one of the few senior print editors to have thrived in the digital world.  He edited titles in the UK including The Scotsma, the Daily Record and Scottish Daily Mail. MailOnline is the sister site to mid market tabloid The Daily Mail, but has developed a seperate personality and international following.

Hernandez is executive director of international sales and strategy for BuzzFeed, which is widely seen as creator of some of the world’s most shareable content. Like MailOnline, BuzzFeed has launched an Australian operation headed by Simon Crerar. Earlier in the day Hernandez will also be delivering the conference’s keynote opening speech on content creation and best practice in native advertising.

ABC's Kate Torney

The ABC’s Kate Torney

ninemsn's Hal Crawford

ninemsn’s Hal Crawford

Torney has been director of news for The ABC since 2009. Before that she headed the public broadcaster’s Asia Pacific News operation. During her time in charge, the ABC has rapidly grown its digital influence as well as launched rolling news channel News 24.

And Hal Crawford has led ninemsn’s news operation since 2006, first as news editor, then executive producer, head of news and editor-in-chief. He is the co-creator of the blog Share Wars, which explores how the sharing of news changes the shape of it.

The panel will appear on June 4, the opening day of the Mumbrella360 conference in Sydney after a session featuring News Corp co-chairman Lachlan Murdoch in conversation with GroupM’s executive chairman John Steedman.

During the conversation, the panel will share insights into how news and other digital content is spread.

The draft Mumbrella360 program and details of how to buy tickets are available via this link.

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