Major moves in NZ as GPY&R management reshuffled in wake of True move

Y&R New Zealand has announced a major management reshuffle after the resignation of managing director, Steve Kane, who is moving to independent agency, True.

Steve Kane (second from left) with the True team

Steve Kane (second from left) with the True team

Kane will be replaced by current head of planning, Jono Key.

Kane’s time at the helm of the agency was market by global success of its Burger King ‘McWhopper’ campaign, while the agency has also had a number of account wins including Jockey, Arnott’s, Campbell’s and joining the regional creative roster for Kraft Heinz.

Kane moves to True where he will become managing director, with current MD, Matt Dickinson, taking on the role of CEO.


Jono Key steps up as news Y&R NZ managing director

Y&R NZ CEO Josh Moore said Kane would be missed at the agency, having played an important role in its growth, but that Key was ready to step into the leadership role.

“Jono was one of the first hires I made nearly four years ago as we undertook to rebuild the agency brand,” Moore said.

“I’m looking forward to what Jono will bring to the role and I’m very excited about the next chapter in Y&R NZ’s story under his leadership as we continue to focus on the success of our clients, both here and abroad.”

Key said Kane had given him a strong foundation.

“The agency has changed significantly since I joined and while I’m sorry to see my great mate Steve leave, it’s a special opportunity to lead the agency as we aim for an even bigger 2017, and bring to market our unique mix of media and creative thinking,” Key said.

True’s Dickinson said Kane’s experience was perfect for the agency’s next stage.

“True has undergone steady growth since we opened the doors back in 2011 and the time is right to bring someone else into the business who will help to deliver that personal touch, considered thinking and accountability at a senior level that our clients have come to value and expect,” Dickinson said.

Kane said: “I have known Matt and Peth (Craig Pethybridge) for many years and have been long impressed by their understated approach and entrepreneurial spirit.”


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