Majority of online publishers ‘planning to charge for content’
A survey of online content providers suggests the majority of them plan to charge for content.
The results of the comprehensive census of members the Association of Online Publishers in the UK – indicates that 70% are either already charging for content or plan to do so.
The number is a significant increase on a similar survey carried out two years before.
According to the new AOP study: “Members who have indicated that they ‘plan to charge’ for content have highlighted Special Reports (26%); Downloadable Apps (26%); Archives (16%); and Specific Mobile Content (16%) as the top areas.”
More than half of those who took part said they now publish content via Twitter.
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I am happy to pay for quality. I shall not pay for crap and if I can obtain quality for free elsewhere I will do that.
Interesting times ahead: If publishers can come to the table with useful topical informative content that is worthy of a fee; then fair enough.
On television I do not pay for The ABC or SBS channels and they provide a high quality news broadcast (compared to the waffle 7, 9 and 10 churn out…)
Having said that I can access limited sporting games on 7, 9 and 10 – with far more choice on the paid cable version.
I vision the web to fashion a similar model. Youtube standard and YouTube premium… Parts of websites being free with core quality parts offered at a fee – we will see?
Publishers are certainly licking their wounds offering their content for free – however some are making money from adverts when then traditionally did not (BBC online – outside of the UK…)
The media dust has not settled and will continue to swirl for a few years yet 🙂
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Online publishers can plan away all they like – I’d rather abandon the Internet than pay for what passes for news and opinion on MSM websites.
If I want to read a print version of the news all I have to do is go down to the local library or nearby cafe as they have newspapers available for the use of customers.
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