Make-A-Wish Foundation appoints Leo Burnett Melbourne as agency of record

The announcement:

Make-A-Wish® Australia has appointed Leo Burnett Melbourne as its new agency of
record. Dedicated to helping grant the wishes of Australian children and young
people with life-threatening medical conditions, Make-A-Wish Australia has granted
more than 7,000 wishes since its inception in 1985. It is part of the global Make-A-
Wish® network, which operates in 47 countries on five continents.

The partnership with Leo Burnett has come at a very important time for the popular
charity. The demand for wishes to be granted has grown 25% over the last two
years, and the requirement for funding has grown in parallel.

“The challenge to fulfill more wishes is incredibly motivating and supports recent
international research which proved the life-changing difference of Make-A-Wish
wishes. We were looking for a communications partner who connected with that and
could deliver real results for us. The work that Leo Burnett does for their clients is
so compelling, and it’s exciting to have such a talented and passionate agency
supporting us,” says Kellie Johnston, General Manager of Marketing, Fundraising
and Communications.

Leo Burnett Melbourne CEO, Melinda Geertz, and her team are delighted to work
with Make-A-Wish. “It’s an honour to work with such an inspiring organisation. So
many of us have been touched by the work Make-A-Wish does, which makes this a
truly motivating opportunity.

Source: press release



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