Mamamia appoints KPMG to sound out investors
Mamamia is on the hunt for investors having appointed KPMG to sound out interested parties, including international and local publishers.
The women’s publisher confirmed to Mumbrella the process had begun, and was expected to take between three to six months to complete.
It is understood Mia Freedman, co-founder and content director of Mamamia, and Mamamia executive chairman Jason Lavigne have been approached by an international player in recent weeks and decided the timing was right to seek investment in the company.
The news follows on from Mamamia declaring it is set to become a “generalist” site, looking to tackle content across the categories of finance, travel, automotive and sport.
Mamamia also operates Spring St, which is based in the US.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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There was Mamamia Shopping, ivillage, the motherish, the glow, debrief daily, flo and frank, Harry something … it all feels as chaotic as Mia’s clothing choices.
How about trying to make Mamamia a respected player instead of desperately flitting from one failure to another in an attempt at worldwide media embarrassment.
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