Mamamia launches subscription product MPlus

Women’s publisher and podcast network, Mamamia, has launched subscription product MPlus, promising readers additional premium content and closer connections to the business’ podcast hosts, writers and talent.

Launching at $7.99 a month or $69 a year, MPlus’ regular content will include two additional segments of core podcast Mamamia Out Loud a week, a monthly book club podcast, video content spun-off the You Beauty podcast and exclusive new podcast, Extraordinary Stories.

The latest addition to Mamamia’s podcast library will tell women’s stories from a female view point. The stories of Ita Buttrose, Naomi Campbell, Princess Diana, Britney Spears and Belle Gibson have already been alluded to as upcoming episodes.

MPlus will also give members discounts from Booktopia, in conjunction with the book club podcast, as well as skincare brand Alpha-H and more to come.

“MPlus is a space for women who want more from us to get extra, closer. We are cementing our relationship with our closest audience who are now well-accustomed to directly supporting content creators and media brands they love,” said head of content, Holly Wainwright.

“Mamamia is a purpose-driven business, with a core purpose to make the world a better place for women and girls and that’s something our audience explicitly understands. A membership is the next logical step.”

MPlus will also feature a shoppable list of recommendations that arise from every podcast in the network, which will take a mobile-first format.

It is the latest attempt at the media network to introduce e-commerce into its model. Mamamia first introduced an online shop in 2012 and went on to try its hand at e-commerce with global platform Flo + Frank, which later was re-badged as Spring St. But following the rebrand, Flo + Frank’s e-commerce platform disappeared. Spring St was wound back in 2017.

In 2018 Mamamia Shopping was launched, but the renewed venture was also short-lived, with the site disappearing by mid-2019.

Two weeks of MPlus membership a year will be donated to Room to Read, an organisation that funds schooling for disadvantaged girls.


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