Mamamia reports record audiences in 2020
Publisher Mamamia is reported record audiences for January 2020, with numbers up across all arms.
The announcement:
Mamamia’s distinctive market position is rewarded with record 2020 audience
Mamamia, the super channel for women for marketers, has seen record audiences this January across on-site, social, podcasts and 3rd party apps, adding up to well in excess of 5 million Australian women. (Source: on-site GA and de-duplicated off-site platforms’ analytics.)
What women are talking about, candidly has been Mamamia’s content and audience ‘north star’ for over a decade, and today that has led the dynamic digital publisher’s ever-evolving platform to comprise of editorial, podcasts, social video, influencers, online communities, and LIVE tours.
Holly Wainwright, Mamamia’s Head Of Content, said: “Our big audience in January was driven by a real diversity of content that women were heavily engaged with: the problem with January 26th, bushfire relief and the politicisation of climate change, never-ending school holidays, Kobe Bryant’s history, Megxit, entertainment picks, fashion crimes and true crime.”
Third party verifier, Integral Ad Science (IAS), also scored Mamamia’s on-site ad inventory at a market-leading 83.2% total viewability for January. IAS’s recent industry report has publishers typically falling between 60-68% viewability.
Rob Farmer, Mamamia’s Group Director of Marketing, Podcasts & Partner Solutions, said: “Fragmentation and clutter play to the strengths of single, unifying brands. Our January audience is testament to the talent and focus inside Mamamia to reward the audience’s attention with the distinctive Mamamia content experience, whatever the subject or format. And the unique engagement our creators and communities generate is the sweet spot for our brand partners, because it translates to highly effective brand growth.”
Source: Mamamia media release
And so says the website itself about itself.
I think you will find that is not the industry accepted metric of Unique Audience (UA) and not the industry accepted methodology.
I’d like to add more … but I’m off to score my own homework.
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