Dr Mumbo

The man from AAMI

Strange, overweight and preferably bearded buffoons seem to be the new brand spokespeople du jour for insurance companies.

At the end of last week Budget Direct introduced us to Captain Risky, while at the end of last year AAMI replaced the iconic Rhonda and Ketut love story with a bromance between Neil and Gaz.

Of course no good brand spokesperson is complete without a Twitter profile and @Gaz_from_AAMI has thrown down the gauntlet to the hapless @captainrisky to promote their new app.

And of that wasn’t enough he followed up with:

All of this of course mainly makes Dr Mumbo wonder how many of Twitter’s active users are in fact fictional characters.


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