Man pleasures himself in latest Prunelax ad via Five by Five Global
Prunelax has continued its dark humour ads with the latest spot created by Five by Five Global, titled ‘Solo’.
The spot suggests that the person in it is engaging in self-pleasure, only for it then to be revealed he is scratching his leg which is in a cast.
Five by Five Global’s ECD Craig Bailey said: “Solo will certainly get noticed and may even offend and polarise opinion, but we know, given the success already from previous spots, it will hit its mark and will achieve exactly what we aimed for: to create a memorable campaign that is truly disruptive, and drives brand awareness. This is no ordinary vapid nonsense that is generally associated with healthcare products and we’re super proud of it.”
Actor Pharma marketing manager Donna Jacobson added: “Constipation is common and really does affect the quality of life of many Australians. One thing we can be confident of is the new campaign will stop people in their tracks and get them thinking about a problem that so many refuse to admit affects them.
“Sure, it’s in your face and might offend, but we own the disruption with pride as the more people who try Prunelax the more people will get back to doing the things they love, sooner. We can’t wait to see what Five by Five creates next.”
The campaign is on YouTube, BVOD, digital and social.
Credits:
Client: Actor Pharma
Marketing Manager: Donna Jacobson
Creative Agency: Five by Five Global
Strategy Director: Matt Lawton
Executive Creative Director: Craig Bailey
Creative: Craig Bailey
Creative: Nick Donovan
Client Director: Marc Grantham
Production Director: Amar Narula
Account Manager: Lois Vega
Account Executive: Rukiya Ahad
Production Company: helium.film
Director: Armand de Saint-Salvy
DOP: Jordan Maddocks
Executive Producer: Brenden Johnson
Producer: Benjamin O’Donnell
Casting: Fountainhead Casting
Post Production: Vandal
Editor: Armand de Saint-Salvy
Grading: Marcus Timpson
Flame: Phil Stuart Jones
Sound Design: Nigel Crowley
Music composition: Subvert.tv
