Man pleasures himself in latest Prunelax ad via Five by Five Global

Prunelax has continued its dark humour ads with the latest spot created by Five by Five Global, titled ‘Solo’.

The spot suggests that the person in it is engaging in self-pleasure, only for it then to be revealed he is scratching his leg which is in a cast.

Five by Five Global’s ECD Craig Bailey said: “Solo will certainly get noticed and may even offend and polarise opinion, but we know, given the success already from previous spots, it will hit its mark and will achieve exactly what we aimed for: to create a memorable campaign that is truly disruptive, and drives brand awareness. This is no ordinary vapid nonsense that is generally associated with healthcare products and we’re super proud of it.”

Actor Pharma marketing manager Donna Jacobson added: “Constipation is common and really does affect the quality of life of many Australians. One thing we can be confident of is the new campaign will stop people in their tracks and get them thinking about a problem that so many refuse to admit affects them.

“Sure, it’s in your face and might offend, but we own the disruption with pride as the more people who try Prunelax the more people will get back to doing the things they love, sooner. We can’t wait to see what Five by Five creates next.”

The campaign is on YouTube, BVOD, digital and social.


Client: Actor Pharma

Marketing Manager: Donna Jacobson

Creative Agency: Five by Five Global

Strategy Director: Matt Lawton

Executive Creative Director: Craig Bailey

Creative: Craig Bailey

Creative: Nick Donovan

Client Director: Marc Grantham

Production Director: Amar Narula

Account Manager: Lois Vega

Account Executive: Rukiya Ahad

Production Company:

Director: Armand de Saint-Salvy

DOP: Jordan Maddocks

Executive Producer: Brenden Johnson

Producer: Benjamin O’Donnell

Casting: Fountainhead Casting

Post Production: Vandal

Editor: Armand de Saint-Salvy

Grading: Marcus Timpson

Flame: Phil Stuart Jones

Sound Design: Nigel Crowley

Music composition:


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