Mantra Group appoints new PR manager
Mantra Group has assigned Yvette Peverell as its new PR manager for Australia and New Zealand.
The announcement:
Leading Australian corporate and leisure accommodation provider, Mantra Group has appointed Yvette Peverell as their new Public Relations Manager for Australia and New Zealand based at corporate head office.
She joins Mantra Group as it rolls out significant marketing initiatives for the Peppers, Mantra and Breakfree brands including an association between Peppers Retreats, Resorts and Hotels with the popular MasterChef franchise and the announcement of tennis great Pat Rafter as the face of Mantra Hotels, Resorts and Apartments.
“Mantra Group is at the forefront of the apartment hotel sector in Australia and New Zealand and the company is in an exciting phase of its evolution and brand identity in the market,” said Ms Peverell.
With over 15 years of public relations and marketing experience in the tourism industry, Ms Peverell most recently worked for Accor hotel group in the Media Relations team and previously with Tourism New South Wales in Destination Publicity. She is currently completing her Masters in Communication Management.
“We are very pleased Yvette has joined the Mantra team, bringing with her a wealth of knowledge and industry experience,” said Ken Minnikin, Director of Marketing.
Source: Mantra press release
I’ve been watching Mantra’s communication very closely and needless to say they’ve been doing really well. Focused communication, clear messaging, intelligent positioning and beautiful production.
Wonder though who’s the creative agency? Does anyone know?
They’ve delivered a nifty work.
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