Marc Lomas to take international role with IPG Mediabrands, Jessica White promoted to MD

Lomas

The boss of IPG Mediabrands’s programmatic platform Cadreon Marc Lomas is to be promoted to a new international role, with the holding company announcing that Jessica White was being promoted to the position of local managing director.

The move sees Lomas become the second senior local Mediabrands executive to be tapped for a international role by former local boss and now global boss Henry Tajer, after Travis Johnson was promoted to global head of mobile last week.

“Marc and Jessica have been the architects of Cadreon’s industry leadership in programmatic,” said IPG Mediabrands group commercial director Dan Johns. “As a talent, Marc has been very visible in the Cadreon international network as programmatic has become a significant presence on clients’ media schedules.”