Marc Lomas to take international role with IPG Mediabrands, Jessica White promoted to MD



The boss of IPG Mediabrands’s programmatic platform Cadreon Marc Lomas is to be promoted to a new international role, with the holding company announcing that Jessica White was being promoted to the position of local managing director.

The move sees Lomas become the second senior local Mediabrands executive to be tapped for a international role by former local boss and now global boss Henry Tajer, after Travis Johnson was promoted to global head of mobile last week.

“Marc and Jessica have been the architects of Cadreon’s industry leadership in programmatic,” said IPG Mediabrands group commercial director Dan Johns. “As a talent, Marc has been very visible in the Cadreon international network as programmatic has become a significant presence on clients’ media schedules.”

Launched in August 2011, Cadreon is now one of the leaders in the Australian programmatic marketing space, with a total staff approaching 40 people.



White joined Cadreon as general manager in February 2014 from Fairfax where she worked for eight years.

Johns added: “In Jess we have the most ideal executive to lead Cadreon going forward.  She has been highly influential and a major driver across the Cadreon portfolio, with close working relationships across the skill sets and client teams in the IPG Mediabrands group.”

Nic Christensen 



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