Marie Claire turns 25 with bumper issue featuring Nicole Kidman
Women’s magazine Marie Claire today celebrates its 25th birthday in Australia with a bumper 252-page collector’s edition, fronted by Australian actress, Nicole Kidman.
Are Media will be running 15-second TVCs, produced by Sevens’s Red Engine team on Seven to promote the issue from today, with the ad to run across The Voice, Sunrise, Seven News and select movies.
Luxury advertisers including Bulgari, Cartier, Chanel, Coach, Dior, Fendi, Hermes, Louis Vuitton, Tiffany & Co have joined the party to mark this special milestone.
Marie Claire had an average issue readership of 265,000 in the 12 months to 30 June, according to Roy Morgan.
This is down on the 2020 average of 287,000 an issue in the 12 months to June 2020. In comparison, Vogue Australia has 351,000 readers an issue for the 12 months to 30 June 2021.
Nicky Briger, editor of Marie Claire, said: “For a quarter century, our mission has resolutely remained the same – to combine thought-provoking, rigorous journalism with inspirational fashion and beauty for smart, discerning women. Over those 25 years, Marie Claire has innovated to meet the changing demands of our audiences and advertising partners, who I sincerely thank for their ongoing commitment.
“I’m absolutely thrilled with the support we’ve had for our epic birthday edition. And despite some challenges in creating this issue – mostly produced from our lounge rooms in lockdown – the issue looks fantastic, which is a huge testament to the talent of the MC team! I look forward to seeing Marie Claire inspire, empower, inform and entertain Australian women for another 25 years.”
The birthday issue features an exclusive photoshoot and interview with one of Australia’s biggest stars, Nicole Kidman, this is the tenth time she’s appeared on the Marie Claire cover.
Briger sat down with Nicole and spoke about longevity, love and her latest role in her next Liane Moriarty hit, Nine Perfect Strangers.
In July last year, Mumbrella spoke to Briger on how the print industry bounced back after the first hit of COVID-19.
