PHD appoints new strategy leads nationally and in Sydney

Mitchell Long has been promoted to the newly created role of national head of strategy at PHD, after spending two years leading strategy in the Sydney office.

Remi Baker has been appointed as Long’s replacement in Sydney, taking up the role after spending four years as strategy director.

Long joined PHD as an intern in 2011, working in roles including account executive, and strategy director, before leading strategy in Sydney. He is also the co-chair of Omnicom’s Open Pride initiative.

Mitchell Long

He will report directly to chief product officer, Alex Pacey, who said that the agency took “immense pleasure” in promoting Long to the role.

“It gives us immense pride and pleasure to be able to elevate Mitch to national head of strategy for PHD Australia. Mitch has long been a major driving force behind PHD’s market leading strategic output. He’s a rare breed of humble brilliance that has genuine and immediate positive impact on the work he touches and the people he influences.”

Long’s replacement, Baker has been at the agency since 2012, leading clients including Audi, Google, PepsiCo, Skoda and Unilever. Baker started at PHD also as an intern, at PHD International in London.

Long said of Baker and his new role: “We all know, good people are the lifeblood of our industry, but to say Remi is ‘good’ is a vast understatement. Remi always delivers exceptional rigour, creativity and clarity that quite simply separates the wheat from the chaff. I’m super excited to see her take PHD Sydney’s strategic work to the next level and equally energised to evolve our strategic capabilities nationally.”

Remi Baker

On Baker’s promotion, Pacey said: “Remi was the only name on our list of people to succeed Mitch as Sydney head of strategy. Her love of the craft of strategy and drive for innovation is infectious and genuinely game changing for us as an agency and the businesses we represent. The opportunity for her to have greater influence over more people and lead the Sydney office was an absolute no brainer.”

Last week, Mumbrella revealed that PHD’s regional head of growth and marketing, Chloe Hooper departed the agency after seven years, with the intention to set up her own business.


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