Mark and Razor win EMI music marketing brief as Carat loses out

Music giant EMI has given its creative account to digital and direct agency Mark and its media business to Razor.  

Previously, EMI had worked with various creative agencies on a project basis, while Carat held the media account.

Much of the work by Mark will be behind-the-scenes, such as helping the publisher prepare proposals for TV outlets and other media partners.

Mark boss David Whittle told Mumbrella: “You can imagine how excited the creative team is to work on this. Our first brief was to relaunch The Beatles.”

He added: ‘We started to speak to EMI a few months ago and they recognised that they needed a better creative product. Strategically it’s a bloody hard industry. It’s massively in decline but there are lots of new revenue streams. It’s all about new ideas.”

EMI acts include Lily Allen, Coldplay, Paul Kelly, Katy Perry,Keith Urban, Robbie Williams, The Beatles, Slim Dusty, Blur, APet Shop Boys, Daft Punk and Queen.


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