Mark Brandon joins MCN as chief data officer
TV sales house Multi Channel Network (MCN) has hired British media executive Mark Brandon as its new chief data officer.
Brandon will lead MCN’s Multiview research, insights & analytics team and also drive it’s data development strategy.
“Mark has unparalleled global expertise in advanced advertising and data initiatives,” said Anthony Fitzgerald CEO of MCN in a statement.
“We have been fortunate to have benefitted from Mark’s wisdom and insights in an advisory capacity for some years now, so we are delighted to have persuaded Mark to export his talents and expertise into our market and our business on a more permanent basis.”
Brandon began his career in agencies before moving to UK broadcasters ITV and Channel 4. He then co-owned and ran his own interactive services business before being tempted back to corporate life by UK multi-platform giant Virgin Media.
Brandon said: “I am incredibly excited to be joining MCN as the business looks to develop its market leading initiatives in Multview, MCN programmatic TV and it’s commercial partnerships.
“Data will become an increasingly important part of the dialogue that MCN has with its stakeholders, customers and supply chain partners, and I look forward to making my contribution to shaping those discussions to mutual benefit in the months and years ahead.”
The appointment is effective immediately.
