Mark Coad becomes CEO of IPG Mediabrands

Mark Coad, who announced this morning he would be stepping down as CEO of PHD after seven years, has been appointed CEO of IPG Mediabrands Australia, nine months after Danny Bass vacated the role.

Coad had been with Omnicom for 16 years, and will start in his new role in early quarter 1, 2020.

“IPG Mediabrands has seen great success in Australia over many years. I am really excited by the prospect of making a contribution to the continued success of the business,” Coad, who will perform the role out of Melbourne, said.

“The chance to work with like-minded, highly capable people, and lead this company across Australia is a privilege, a challenge, and an incredible opportunity – all in equal measure.” 

The appointment sees Coad reunite with IPG’s APAC CEO, Leigh Terry. The pair worked together at Omnicom before Terry took his current position almost three years ago.

“This role is a key hire for both our Asia-Pacific region, and our global network,” Terry, to whom Coad will report, said.

“We took time to find the right person to support the growth of the business and protect the unique culture that acts as positive differentiator in this market. Coad is a true professional, a one off.”

Coad has more than 27 years’ industry experience, including as one of the youngest media directors at Y&R Melbourne at 30-years-old, before becoming managing director of MEC Melbourne at 35-years-old.

In 2003, he joined Omnicom, first as MD of OMD Melbourne, and then as CEO of the agency. He spent three years as CEO of Clemenger Harvie Edge before returning to Omnicom Media Group as CEO of PHD in 2012.

“To attract a transformational industry leader of Mark’s caliber to our network is truly testament to the strength of our brands in the Australian market and the power of our promise of trusted client partnership,” Daryl Lee, IPG’s global CEO, added.

Following Coad’s resignation, Mark Jarrett has been named CEO of PHD, effective immediately.


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