Mark Harricks leaves The Works to take ECD role with VCCP



Decorated creative Mark Harricks has left The Works after just seven months to take the role of executive creative director for VCCP in Australia.

Harricks, who has enjoyed stints at JWT, DDB and Clemenger BBDO joined The Works last July as its creative partner, but will now take on the role of executive creative director with Australian office of UK agency VCCP aklongside Dean Hunt.

VCCP managing director Peter Grenfell said in a statement: “Mark’s track record speaks for itself, he’s going to be a fantastic creative leader at VCCP. He’s also a thoroughly nice guy, which is equally important. With this team in place, this is an agency who can and will compete with the very best.”

Harricks’ awards include a Titanium and four Gold Lions, as well as recognition at D&AD, the One Show, Spikes Asia and the Clios. He is currently the chairman of the AWARD Awards.

VCCP was opened in Australia two years ago by Grenfell, with UK-based Compare the Market as its first client, and has rolled out a number of its meerkat executions for the brand locally.

Damian Pincus, founder and creative partner of The Works said: “Mark joined The Works over six months ago with a specific task and role in the agency and due to his talent, energy and skill he has completed this earlier than we thought possible. We thank him for all of his hard work and wish him every success in his future endeavours.”

Mark Harricks added: “I’ve thoroughly enjoyed my time at The Works and working alongside the great team there. I look forward to watching it continue to go from strength to strength.”

However it has also picked up the Appliances Online business and last December picked up the ING Direct creative account, signalling it is starting to ramp up. Harricks starts today.

The move will be a blow for The Works which picked up the Optus direct marketing account on Tuesday.

Alex Hayes


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