Ride sharing app Uber has launched a service to take rescue cats to people’s homes and offices as part of a drive to raise funds and awareness for animal shelters.
The initiative launches today between 12pm and 4pm in six locations around Australia, with people able to order 15 minutes of cuddles for $40.
In a blog post today Uber said: “Following the huge success of UberKITTENS in the US, we were inundated with requests from riders and some amazing local shelters to bring it to our shores so we could share the kitten love and spread the word about the importance of finding much needed homes for our furry friends.”
The PR play comes just weeks after the controversial company, which taxi drivers in many states say is operating illegally, was slammed for using surge pricing during the Sydney siege and was forced to apologise and offer free rides.
To order a play people can select the “Kitten” option on the Uber app. However, they must also answer a series of questions to check their suitability, including having a room to take the cat and making sure no-one in the vicinity is allergic to them.
The service is being rolled out in Geelong and Melbourne, Brisbane and the gold Coast, Perth and Sydney.
Cash from the initiative goes to the participating shelter, whilst people will have the chance to adopt the kittens.