Mark Holden quits PHD Australia for global strategy director role

Mark HoldenMark Holden, one of the architects of the re-engineering of Total Advertising into PHD, is to become the network’s global strategy director, the agency announced this morning.

Holden’s move comes 48 hours after the agency was highly commended in the media agency of the year category at the B&T Awards. He will be replaced by MD Toby Hack who joined the agency from the Nine Network last month.  

According to the PHD announcement Hack will take on responsibility for new business and agency growth.

Holden, who arrived in Australia in  2007 with the brief of setting up PHD in the country, will continue to work with key Australian clients as part of his global remit.

The agency eventually launched through the Omnicom-aligned Total winning what it said was 16 new clients including PepsiCo, Guthy Renker, National Australia Bank and Google.

Holden said: ““I am very satisfied with what we have established here in Australia. The culture, people and the systems are of a very high standard. And with Toby Hack joining the team the future looks very bright.

“I am also excited about being able to help build upon the success the PHD network has already achieved. It is a complete privilege to help steer this amazing company and this amazing group of minds.”

Barry O’Brien, CEO of PHD Australia, said: “Mark has made a fantastic contribution towards establishing PHD in Australia – namely helping bring in an incredible team of very talented people across different disciplines. Although we will all miss Mark, PHD is well and truly established – we now have a company that can genuinely and consistently deliver on the PHD vision of finding a better way.”

Before coming to Australia, Holden was on the management team of PHD in London, where he also worked on sister strategic agency Rocket.


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