The accidental CEO: 10 lessons I’ve learned running an agency
How did I get here and what have I learned? Mark Jones, CEO at Filtered Media, places a road map over his career from journo to agency boss, letting us in on lessons he’s learned on the way.
So here’s the honest truth: I never wanted to run a marketing agency.
Think about the Mad Men clichés – or even just the Surry Hills advertising agency clichés, with their beards and almond milk, ¾ full lattes – there wasn’t much about agency life that appealed.
Raw, cute… and inspiring. Nic.
True words…great points for any growing agency (and the bigger ones who may have lost their way)…
One of the most grounded things I’ve read on Mumbrella. Amen to #9. Congratulations, Mark and Heather.
Love it!
Thanks for the inspirational words as I [bravely] move into the realm of the freelancing world.
Mark, you might have added ‘Always lead by example’. Any agency with smart, hard working leaders like Mark and Heather will always succeed because the team look at the top of the tree for inspiration.
Good read – thanks for sharing Mark. Always enjoyed working with you. On both sides!
“I’ve never met a growing business that wasn’t led by a growing leader”.
Like that. And I like it when people outside advertising realise what a beat-up it all is and just about anyone can do.
As an ex-journo who also opened an ‘accidental agency’, I loved the honesty, wit and lessons of this piece. Thanks Mark.
I know you may find it hard to believe and it may knock you right on the head, but I think you will find that Lennon sung “Instant karma’s gonna” … but then again … that’s just karma.
Hey guys, thanks for the kudos. Very kind.
Mother’s Here: yes there’s always a risk with using a musical reference. Good to know Bono appropriated this wisdom from an even greater rock god.
Congrats Mark & Heather, you both deserve every bit of your success.
Go get ’em Mark & Heather! 🙂
Great read – thanks for sharing your journey, Mark. Congrats to you and Heather!
Love it!
Always be open to learning something new, be flexible and look after your people.