Mark Shaw exits Telstra

After repeatedly denying that national sales director Mark Shaw would be leaving, Telstra has announced that November 1 will be Shaw’s last at the company.

Shaw’s departure looked inevitable when the boss of Telstra Advertising Network, Michael Padden, announced a restructure of its management line-up but hadn’t named a job title for Shaw.

Padden told Mumbrella: “If you can think of a job title for Mark, let me know.”

Shaw was interim national sales director of Telstra Advertising Network, which was formed from the merger of Sensis Digital Media, Telstra Classifieds and BigPond Advertising in September.

The announcement from Telstra:

Mark Shaw has announced his decision to leave Telstra Advertising Network and will be finishing up with the business on 1 November 2011.

Having played an integral role in transitioning the Sensis Digital Media (SDM) across to Telstra and helping to build the foundations of the new Telstra Advertising Network (TAN), Mark said he had decided the time is right for him to pursue other opportunities outside of Telstra.

Mark started at Sensis in November 2007 and moved into the role of general manager of SDM in August 2009. Most recently Mark’s focus has been on transitioning the SDM business across to Telstra.

Mark said, “I’ve had an incredible four years with Sensis and Telstra and I’m really excited about what the future holds for the Telstra Advertising Network team.

“My decision to leave the business comes after an intensely busy period this year where I have had the opportunity to achieve a lot of professional goals. I’m really pleased with the foundations we’ve put in place for TAN to succeed and after a lot of thought, decided the time is right for me to move on from this chapter of my career.

“I’m looking forward to being able to announce my next move shortly,” Shaw said. Michael Padden, general manager of Telstra Advertising Network praised Mark for his dedication to transitioning SDM across to Telstra.

“Mark has played an integral role in establishing the new TAN business. We are now in a position to become the digital advertising market leader across Sport, Mobile and IPTV and Mark has played a crucial role in getting us to this position.

“We wish Mark every success with his future endeavours,” Michael said. Mark has been an IAB member since 2009 and has 18 years experience in the media industry. He worked at DMG Radio for six years which included his role as Client Director for Nova 969, before moving to Director of Business and Brand Development for DMG Radio. Mark also worked at Buspak for eight years, which included four years as National Sales Director.


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