Marketech calls traditional brokers dinosaurs via Yell Creative

Fintech brand Marketech has launched a new campaign via Yell Creative.

The campaign is the first campaign Marketech has done with the financial service marketing agency.

The campaign’s tagline, ‘Are you trading with a dinosaur?’ is being featured on billboards across Sydney, Melbourne, and Perth.

One of Marketech’s campaign assets

Travis Clark, managing director at Marketech, said: “We believe Marketech is the difference between ‘average and alpha’, a trading term that captures how we can help deliver outperformance. Our combination of trading tools, live data and the potentially huge savings on trading fees they can achieve by moving from established brokers, gives our customers that advantage.

“When we saw the dinosaur concept, we knew it was the perfect way to tell the story of how we’ve evolved beyond the limited and expensive trading products that should really now be extinct.”

Nigel Roberts, managing partner at Yell Creative, said: “Working with Travis and the team has been an exceptional experience. We were engaged because we’re category specialists and that trust in our expertise has resulted in a truly collaborative relationship that has allowed us to build a differentiated and engaging brand story culminating in this distinctive campaign.

“It’s exciting to see the campaign come to life, as we passionately believe in what Travis and Marketech are looking to achieve. Having purpose is important in the brands we work with and in Marketech, we saw a business looking to offer Australian investors a fairer, better way of achieving their goals.”

The campaign features digital, outdoor, and targeted TVC, which is being handled by Ptarmigan Media. Mumbrella understands that the TVC is yet to be released.

“We see a return to the workplace in CBDs happening across Australia and given the nature of the audience, it’s a great opportunity to create brand awareness through maximising transport out of home as a key component of the campaign,” said Mary Hughes, Ptarmigan Media’s Australian managing director.


Client: Marketech
Managing Director: Travis Clark

Creative Agency: Yell Creative
Managing Partner: Nigel Roberts
Head of Creative: Elly Clark
Head of Growth : Alastair Smith
Strategy Lead: Anthony Lockhart
Art Director: Paul La Rosso
Campaign concept: Andrew Fisher and Trent Hendrick
Production: Yell Creative

Media: Ptarmigan Media
Managing Director, Australia: Mary Hughes

APAC Client Services Director: Chris Nardi
Account Manager: Nicola Ryan


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