Marketers must think of Web3 as a long term strategy says SmartMedia Technologies CEO

Kalila Welch

May 19, 2023 10:23

SmartMedia Technologies’ Tyler Moebius is confident that Web3 will play a critical role in a marketer’s toolkit in coming decades, though it might not look like the new digital universe that was promised.

Buzz around Web3 was at an all-time high in the first half of 2022, before being partially squashed by artificial intelligence hype train, led by the launch of open-access large language models like chatGPT.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

SmartMedia Technologies Tyler Moebius