Should marketers be excited or concerned about ChatGPT?
It’s important to understand ChatGPT is a ‘regurgitator’, not general intelligence, which is likely more than five years away, writes James Dixon, Atomic 212°’s chief digital officer. Let’s be clear from the start: this opinion piece is not written by ChatGPT, but it could well have been!
ChatGPT could well be a glimpse into a not-too-distant future where artificial intelligence (AI) can converse, inform and educate our human minds – even offer an immediate solution to my daughter’s Year 12 English essay.
The model is the creation of OpenAI, a San Francisco-based tech company that wants “to ensure that artificial general intelligence benefits all of humanity”. Investors include Silicon Valley luminaries such as Reid Hoffman, Elon Musk and Peter Thiel.
OpenAI’s biggest benefactor, however, has been Microsoft, which invested $1 billion in the company in 2019 and helped facilitate the ChatGPT project with training on Azure AI supercomputing infrastructure.
I think the most interesting point is ‘why’ ChatGPT can’t interface with more recent events.
It looks like it’s because the model is highly trained and calibrated. It’s a model’s ability to observe new information and calibrate to it that makes it unique, not a model’s ability to exist at a fixed point in time.
Frankly ChatGPT is an impressively large, but highly fragile, model. Super cool for lots of things. But largely an interface to stuff that’s been around for a while than a great leap forward in AI.