Marketers need to authentically visualise people with disabilities

Wheelchair tennis champion Dylan Alcott became the first person with a disability to be named Australian of the Year. In his acceptance speech, Dylan discussed how watching past Paralympic heroes on TV drove him to pursue a career in sport. This insight from one of our sporting greats highlights how authentic visual content has the power to shape and break stereotypes, and begs the question: why don’t we see more of it?

Disability is intersectional – it’s important for businesses to intentionally include the diverse narratives that make up everyday life, across age, ethnicity, sexual orientation, gender, socioeconomic status, religion and cultural lines.

Picture: Getty Images