Marketing campaign underway for Cricket World Cup as ads showcase international appeal

The Cricket World Cup has set a target of selling one million tickets off the back of its marketing campaign which has kicked off in Australia and New Zealand.

Commercial manager Nick Hockley said promotional activity will position the tournament as a “festival” with cricketing communities and the youth market among the audiences being targeted.

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Half a million tickets have already been sold which is ahead of expectations, he said, with the target to double that number.