‘Marks an exciting chapter’: Alt/shift/ wins new travel client
Creative communications agency and Mumbrella Awards 2024 winner, alt/shift/, has secured a new, travel-oriented client.
Van sharing platform, Camplify, has picked alt/shift/ to be its retained agency of record. Moving forward, the public relations agency’s task is to raise Camplify’s brand awareness and bolster engagement via an “earned communications strategy” that spotlights the platform’s catalogue of offerings.
According to Alastair McCausland, Camplify’s chief marketing officer, alt/shift/’s methodologies and passion for storytelling is in sync with the holiday brand’s overall goals.
“Partnering with alt/shift/ marks an exciting chapter for Camplify in Australia,” McCausland said.
“Their innovative approach and dedication to storytelling aligns closely to our mission of providing Australians with a cost effective way to travel.”
The agency’s managing director for Melbourne, Sam Vassos, shared her company’s excitement at its new partnership.
“We’re thrilled by the opportunity to strengthen the Camplify brand within Australia,” Vassos said.
“We are committed to delivering insightful and impactful communications that will underscore Camplify’s leadership and innovation in the travel industry.”
The new working partnership strengthens alt/shift/’s hold on the consumer sector, and sees Camplify join Tinder, Officeworks, Air New Zealand, Cadbury and more as alt/shift/ clients.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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