‘Marks an exciting chapter’: Alt/shift/ wins new travel client

September 16, 2024 2:21

Creative communications agency and Mumbrella Awards 2024 winner, alt/shift/, has secured a new, travel-oriented client.

Van sharing platform, Camplify, has picked alt/shift/ to be its retained agency of record. Moving forward, the public relations agency’s task is to raise Camplify’s brand awareness and bolster engagement via an “earned communications strategy” that spotlights the platform’s catalogue of offerings.

According to Alastair McCausland, Camplify’s chief marketing officer, alt/shift/’s methodologies and passion for storytelling is in sync with the holiday brand’s overall goals.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.