Marriage Equality lobby signs up 100 more brands for latest ad push
The number of brands supporting The Marriage Equality lobby’s campaign has swelled with 154 companies from a range of backgrounds featuring in a new ad full page newspaper ad tomorrow.
Last month the lobby group took out a similar ad in The Australian which saw 53 brands declare their support for same sex marriage.
Among the new brands to join the push, which is expected to see legislation allowing gay marriage go before parliament later this year, are McDonald’s, Seek, Mastercard, NAB and Levi’s.
The media and marketing world has also supported the ad with the likes of Twitter, Edelman, Mamamia, Foxtel, Marie Claire, Social Diary, SBS, OMD, The Conversation and The Star Observer featured in the ad.
The ad will run as a full page ad in tomorrow’s Weekend Australian Magazine. All the brands have signed a letter of support calling for marriage equality to be legislated by the Australian Parliament.
National director of Australian Marriage Equality, Rodney Croome said: “The extraordinary outpouring of support for marriage equality by so many businesses reflects strong support in the community and increases pressure on parliament to act.
“The Australian business sector backs marriage equality because it is a reform that is critical to workplace equity, to Australia’s international reputation and competitiveness, to jobs in the wedding sector and to social inclusion.”
“The message is clear: the country is ready for change.”
Acting CEO of Slater and Gordon Australia Hayden Stephens said marriage equality was an important issue for the firm’s clients and employees located throughout Australia.
“We would never discriminate against a client because of their sexuality and we don’t believe that the law should be able to continue to discriminate either,” Stephens said.
“In addition to this being an issue for our clients, marriage equality is also an issue for our LGBTI staff; who rightfully want to be seen as equal in the eyes of the law.”
To see a full list of the growing list of brands supporting the campaign click here.
The full page ad (click to enlarge):
Please add me!
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To be added just sign the letter of support at http://www.corpsupport.org.au and provide logo
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It would have been wiser to use the phrase “Same sex marriage” rather than “Marriage equality”.
If “marriage equality” is the principle, principles don’t have exceptions. That would also include a range of inappropriate marriages – father-daughter, brother-sister, old-very young, etc.
I know that proponents won’t tolerate any discussion or debate on this, but…tough. Honesty is more important.
Same sex marriage is what it’s about. “Equality” is over-reaching on the issue.
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It is great that big brands are putting their names to marriage equality.
Can we set up another campaign and get brands to put their names to supporting renewable energy v fossil fuels? It would be interesting to see how many would go for that one.
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It’s terrific to see so many companies get involved. I just wish AME would advertise in the AFR too; seems wrong to give the rather gay loathing News Corp the ad dollars.
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So that homophobe who posted on Facebook that he was shifting his money to NAB after the other four banks were in the first ad has nowhere to put his money now. Still don’t see Fairfax, News or any of the other media companies there (apart from Foxtel).
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Great that corporate Australia is pretending to care. It’s easy for a marketing person to say yes to a trendy issue. But let’s take a closer look. Optus, owned by Singtel. Singtel closely connected/part owned by Singapore Government interests. And how are gay people treated under Singapore law? And beyond the law what about attitude. E.g. According to news reports, Last year gov demanded the Sin Library pulp a children’s book referring to same sex parents. But later allowed it to stay as long as it was in “adults” section.
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@Mike the term ‘marriage equality’ means exactly that, equal opportunity for males and females to marry as they choose.to extend it to inappropriate relationships rather looks like an attempt to redefine the issue to its disadvantage. But it could just be downright silliness too.
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