Married at First Sight closes gap between MKR, pulls largest audience for current series
Nine’s Married at First Sight is gaining on Seven’s My Kitchen Rules, closing the gap on the reality cooking show’s winning streak, as Seven managed to win the first night of the official ratings season.
Married at First Sight achieved its highest audience for the current series, attracting1.064m – well in front of last week’s 909,000, and beating MKR’s 1.075m, according to OzTAM’s overnight preliminary metro ratings.
The blind wedding show reached the million mark for the first time this season, to become the most watched program across key advertising demographics of 16-39, 18-49 and 25-54.
Married at First Sight aired in the competitive Sunday night reality TV time slot of 7pm and was narrowly edged out by My Kitchen Rules, which was down from last week’s 1.193m viewers; however, Married at First Sight drew larger audiences than MKR in both Sydney and Brisbane.
Seven’s original drama series Hoges, the two-part Australian mini-series about Paul Hogan, premiered last night at 8:30pm attracting 837,000 viewers. Comparatively, Seven’s premiere last year of mini-series Molly, about the life on entertainment personality Molly Meldrum – which aired on February 7, 2016, achieved 2.216m.
Airing at 7pm was Ten’s I’m A Celebrity Get Me Out Of Here!, which averaged 720,000 for the fist celebrity elimination of contestant Tom Arnold, as The Bachelor contestant, Keira Maguire, joined the show, pulling 696,000 viewers – both falling in viewers from last week’s 761,000.
Oh yes, it’s true. The one & only Keira is heading into the jungle to stir the pot ? #ImACelebrityAU pic.twitter.com/UFtuUEcB66
— #ImACelebrityAU (@ImACelebrityAU) February 12, 2017
Also airing at 8:30pm Ten’s American TV series 24: Legacy saw 333,000 viewers tune in while Nine’s 60 Minutes attracted 893,000.
Seven News at 6:00pm was the most watched program for the evening with 1.100m compared with Nine’s 1.055m.
In overall audience share, Seven won the night with 24.5% in front of Nine 21.7%, ABC 13.2%, Ten 10.5% and SBS 5.3%.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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ABC
I'm a celebrity...get me out of here
Married at First Sight
MKR
My Kitchen Rules
Nine
oztam overnight metro ratings
SBS
Seven
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