Married at First Sight continues upward trend, but MKR and Seven hold ratings crown
The reality franchise ratings battle is heating up between Nine’s Married at First Sight and Seven’s My Kitchen Rules, with Nine closing the gap, according to OzTAM’s overnight preliminary metro ratings.
OK. Cutest date EVER. #9Married pic.twitter.com/yfStyvOuxg
— MarriedAtFirstSight (@MarriedAU) February 13, 2017
With Married at First Sight continuing to capitalise on the runaway bride fiasco, texting scandals and partner swaps, last night’s program pulled 1.107m viewers, up from last week’s 893,000, according to the figures.
The show, which aired at 7.30pm on Nine was the most-watched program across key advertising demographics 16-39, 18-49 and 25-54, as well as being the second-most watched program for the evening.
Married at First Sight was edged out by My Kitchen Rules, which aired at the same time and attracted 1.150m viewers, falling from last week’s 1.340m. The reality cooking show was the most-watched program for the evening.
Ten’s rival reality TV show I’m A Celebrity Get Me Out Of Here! also fell in audience numbers from 749,000 last week to 685,000 last night.
Airing at 7:00pm, ABC News achieved 801,000 and Seven’s Home and Away averaged 776,000, while Nine’s A Current Affair saw 748,000 tune in ahead of Ten’s 588,000 for The Project.
In the 9:00pm time slot Seven’s controversial wedding show Bride & Prejudice averaged 636,000, falling from last week’s 764,000. Nine’s rival show House Husbands pulled a slightly higher audience at the same time with 669,000 gaining traction from last Monday’s premiere, which saw 644,000 on average tune in.
ABC’s Media Watch aired at 9:20pm and pulled a lower audience of 654,000 than last week’s 721,000. While Q&A achieved 544,000, dropping from 581,000 last week.
In the 6:00pm news battle Seven News managed 1.068m in front of Nine News at 1.017, while at 6.30pm Seven News attracted 1.030m ahead of Nine’s 997,000.
In overall audience share Seven narrowly beat Nine with 22.6% compared with 22.4%, while ABC at 14.3% beat Ten at 11.5%. SBS managed 3.7%.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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I'm a celebrity...get me out of here
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