Ogilvy breaks down car racing stereotypes in first work for Supercars

Ogilvy Sydney has launched its first brand work for Supercars with a campaign featuring a diverse range of motorsport supporters.

Supercars campaign

The campaign by Ogilvy Sydney aims to “disrupt” the motorsports category

Created for the 2017 Virgin Australia Supercars Championship, ‘Get Your Heart Racing’ sees motorsport fans including a doctor, DJ, ballerina, a judge and a mechanic tell the audience why they love Supercars.

‘Get Your Heart Racing’ is the first campaign by Ogilvy Sydney since it won the business in late 2016 and aims to break down the misconception that motorsports are only for “hot heads”.

Derek Green, executive creative director at Ogilvy Sydney, said he was proud of the new ad as it  “deliberately sets out disrupt the category” and encourages all Australians to become passionate about Supercars.

“Supercars is all about adrenaline: it’s stressful, strategic, full of raw power, high speed and heart-stopping moments,” Green said.

“The campaign is about all of these things and will set your heart racing.”

“The campaign challenges existing perceptions and reflects the true natures of the Supercars’ fan base. We’ve used a range of different Australians from all walks of life, passionately sharing what excites them about Supercars to inspire other Aussies to follow the championships,” he added.

“Ogilvy understood our vision and worked closely with us to uncover the insights from recent fan research which showed that perceptions around the sport needed to be challenged,” said Kelly Schaffer, general manager at Supercars in a release.

The new brand campaign launched on February 13 and will run for the next 12 months across TV, out of home, press, digital and radio as well as through retail spots and activity for each Supercars round.



  • Kelly Schaffer – General Manager – Supercars
  • Hayley Sims – Senior Brand Manager – Supercars


  • Nathan Quailey – General Manager – Ogilvy
  • Derek Green – Executive Creative Director – Ogilvy
  • Boris Garelja – Creative Director – Ogilvy
  • Russell Smyth – Creative Director – Ogilvy
  • Scott Mortimer – Art Director – Ogilvy
  • Wellison D’Assuncao – Art Director – Ogilvy
  • Leisa Ilander – Art Director – Ogilvy
  • Gillian Browne – Copywriter – Ogilvy
  • Ryan O’Connell – Deputy Head of Planning – Ogilvy
  • Toby Harrison – Chief Strategy Officer – Ogilvy
  • Katharina Vassar – Senior Strategist – Ogilvy
  • Amelia Deakin – Senior Account Manger
  • Director – Peter Bloomfield
  • Producer – Cassie Floriano
  • Executive Producer and Head of Production – Rob Spencer

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