Ogilvy breaks down car racing stereotypes in first work for Supercars
Ogilvy Sydney has launched its first brand work for Supercars with a campaign featuring a diverse range of motorsport supporters.
The campaign by Ogilvy Sydney aims to “disrupt” the motorsports category
Created for the 2017 Virgin Australia Supercars Championship, ‘Get Your Heart Racing’ sees motorsport fans including a doctor, DJ, ballerina, a judge and a mechanic tell the audience why they love Supercars.
‘Get Your Heart Racing’ is the first campaign by Ogilvy Sydney since it won the business in late 2016 and aims to break down the misconception that motorsports are only for “hot heads”.
“Hot heads”. Don’t they mean “petrol heads”. Oh and throw the “disrupter” line in as well so that it seems you sound like you know what you are talking about when discussing marketing and advertiser. I’m surprised you didn’t call your interviewees “influencers” as well.
Oh wow, those actors are so real they almost look like actors!
It’s a bit hammy, but it’s true.
The live experience is where the sites, sound and smell of V8s gets in your blood
Fantastic idea, exceptionally well written but very poorly cast and I can only assume the reason why the production quality is poor is lack of budget, this idea really needed stronger non-racing visuals and some very slick editing (pun intended)