Mars Wrigley, Amazon and Essencemediacom launch AI-powered campaign celebrating everyday wins with free Mars Bars

May 22, 2025 3:29

In an industry-first, Mars Wrigley partnered with Amazon Australia and Essencemediacom to deliver an innovative campaign powered by generative AI.

The announcement:

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Topics

Amazon Australia Chris Wilson EssenceMediacom Mars Wrigley Richard Weisinger

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