Martech platform Brandvas launches with Roy Morgan and Australia Post partnerships

Brandvas, a technology platform of smart tools designed specifically for creative and marketing agencies has launched today, securing agreements with Roy Morgan and Australia Post.

Users will have access to Roy Morgan and Australia Post parcel insights including research data across a multitude of categories to inform brand strategy and the creative brief.

Brandvas founder Jodie Catalfamo, who has worked in the advertising industry for more than 22 years said Brandvas not only assists with the process of developing brand strategy, but includes access to deep consumer data insights and a suite of tools to streamline the way agencies and marketers work.

“When I worked at Badjar Oglivy, research played a huge role in understanding a brand’s competitive context with data-driven insights, strategy and creative. Working with brands, research was not always utilised, which often led to projects being led by assumptions and educated guesses. The team and I built Brandvas to democratise brand planning for agencies and marketers no matter what their size to increase capability and productivity and provide a crucial competitive edge,” Catalfamo said.

“Although we provide the methodology and smart tools along the way, Brandvas is white labeled and completely customisable, so if an agency has proprietary questions, tools or processes they can easily include these and make it their own. Whilst we know even the smartest software can never replace creative genius, Brandvas amplifies talent and makes the best planners, facilitators and strategists elevate whilst streamlining the leg work.”

John Ellenberger, head of partnerships at Roy Morgan said: “We are delighted to be partnering with Brandvas to enable small creative and marketing businesses to develop strategies based on trusted and accurate research data. Given the challenging times we are all in, this will ensure that any decisions are based on the most up-to-date market intelligence.”

Ben Franzi, general manager, ecommerce platforms and marketplaces at Australia Post, added: “We’re excited to be working with Brandvas to provide small businesses with access to the latest online shopping insights and trends. The COVID-19 pandemic has triggered a seismic shift in consumer behaviour, and it is more important than ever that businesses of all sizes are able to easily access up-to-date industry data. We look forward to continuing to work with the Brandvas team to expand the range of Australia Post insights available through their platform in the months ahead.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.